A couple months ago, I saw a presentation about agile research by Zach Simmons of Discuss.IO. He comes at it from the qualitative side, with a great platform for on-demand remote interviews, but it reminded me of some survey ideas I’d been mulling.
Most market research mirrors classic product development (waterfall model), with a steady progression through needs analysis, research & development, and delivery. It assumes big releases which stay stable for an extended period, which is a good fit to physical projects like manufacturing and construction.
Agile development works in smaller chunks, with products continuously evolving. The idea is to release a good start and keep improving it, rather than a giant push to create the end all be all specification. You may have noticed many of your smart phone apps update frequently, sometimes as often as every two weeks—this is a reflection of agile methodology.