Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
When you want to broaden your perspective, this will help you understand how customer and employee satisfaction mixes with and reinforces other marketing efforts. While the author focuses on services, it's useful in any industry—we're all competing on intangibles these days.
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The course was very well received. Ann in one word is phenomenal. Please thank her again for all her hard work and of course patience. Amazing woman.
Marian Slobodian
Statistics Canada
