Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
When you want to broaden your perspective, this will help you understand how customer and employee satisfaction mixes with and reinforces other marketing efforts. While the author focuses on services, it's useful in any industry—we're all competing on intangibles these days.
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Thanks again for the excellent training sessions. You were able to keep it interesting and worth every penny. You have such a thorough understanding of the software. ~~sigh~~ to be that wise!
Susan L. Despot
California University of Pennsylvania
