Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists
While a fascinating read for all of us, this is most applicable if you're combining secondary research with your surveys. You'll never look at "facts" the same way again.
Need a Hand?
A little help can add a lot of polish—or just save hours and headaches:
I always hear your voice in my head ‘if it is taking you too long, there is a simpler way to do it!’
Pauline Perreault
Market Research Analyst
Alberta Motor Association