Selling the Invisible: A Field Guide to Modern Marketing

Cover image by Harry Beckwith

When you want to broaden your perspective, this will help you understand how customer and employee satisfaction mixes with and reinforces other marketing efforts. While the author focuses on services, it's useful in any industry—we're all competing on intangibles these days.

Amazon

Need a Hand?

A little help can add a lot of polish—or just save hours and headaches:

(206) 399-2344 Download VCard LinkedIn Profile
info@querygroup.com

Thanks so much for such a terrific training class. I really enjoyed it and learned a lot. Most importantly, I've got a lot more confidence now in using SurveyPro.

Thomas Hier
Principal
Biddison Hier