Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context
Despite being in a quantitative industry, surveyors rarely conduct tests to measure what happens when we rearrange questions, add a neutral point in a scale, or make other adjustments. If you're ready to absorb some more advanced issues, complete with footnotes, this is a great book to pick up. Note that the 1996 copyright is simply a reprint of the 1981 text.
The course was very well received. Ann in one word is phenomenal. Please thank her again for all her hard work and of course patience. Amazing woman.