Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context
Despite being in a quantitative industry, surveyors rarely conduct tests to measure what happens when we rearrange questions, add a neutral point in a scale, or make other adjustments. If you're ready to absorb some more advanced issues, complete with footnotes, this is a great book to pick up. Note that the 1996 copyright is simply a reprint of the 1981 text.
Thanks again for the excellent training sessions. You were able to keep it interesting and worth every penny. You have such a thorough understanding of the software. ~~sigh~~ to be that wise!
Susan L. Despot
California University of Pennsylvania