Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context
Despite being in a quantitative industry, surveyors rarely conduct tests to measure what happens when we rearrange questions, add a neutral point in a scale, or make other adjustments. If you're ready to absorb some more advanced issues, complete with footnotes, this is a great book to pick up. Note that the 1996 copyright is simply a reprint of the 1981 text.
Ann has been a great resource for us. She responds timely, has good suggestions, and really knows her craft. Ann is our primary resource when it comes to major surveys and reports.
Barry L. Brown