Starting interviews on the wrong foot
In addition to my work on surveys, I'm also Chapter Leader of DigitalEve Seattle"http://digitaleveseattle.org/, an association which supports women in technology.
We have an e-mail discussion list, and it's been quite lively the past few days talking about gender assumptions in the workplace. This was started when someone asked how to deal with a job applicant who became defensive when she suggested "Gentlemen" may not be the best salutation in this day and age.
On a similar note, I have a recommendation for anyone conducting telephone or in-person interviews. Train your interviewers to address women as "Ms." instead of "Mrs." unless your list explicitly identifies the marital status of the person being called. You may also spot other places in your scripts or through monitoring where assumptions are being made about your respondents.
After all, why open on an awkward note if you don't need to?
Ann worked with us on an accelerated project... helping us ‘soup to nuts’ in defining our research objectives, methodology, survey design and ‘out of the box’ survey promotion ideas. She was a very fast learn, interacted beautifully with our client, and truly delivered on all commitments... exceeding expectations in a very short time period.