Is it time to refresh your metrics?
You study, you brainstorm, you have endless meetings to find the best metrics—and then spend years accumulating, trending, and applying data. But while a metric can be long-lived, they're unlikely to be immortal.
If you're lucky, something dramatic happens to highlight the need for a new measure—such as when Lufthansa developed thinner seats which provided more usable space in less “seat pitch,” throwing a wrench in one of the most common cabin metrics.
But more often, it’s simply an accumulation of technical, marketplace, and fashion shifts which might have you coming up with a slightly different set of metrics—if you thought about it today.
So how long has it been since yours had a check-up?
I rely on Query Group for prompt, accurate turnaround of my reporting projects. Being able to call on Ann lets me take on projects when my full time staff is already busy.