Is it time to refresh your metrics?

You study, you brainstorm, you have endless meetings to find the best metrics—and then spend years accumulating, trending, and applying data. But while a metric can be long-lived, they're unlikely to be immortal.

If you're lucky, something dramatic happens to highlight the need for a new measure—such as when Lufthansa developed thinner seats which provided more usable space in less “seat pitch,” throwing a wrench in one of the most common cabin metrics.

But more often, it’s simply an accumulation of technical, marketplace, and fashion shifts which might have you coming up with a slightly different set of metrics—if you thought about it today.

So how long has it been since yours had a check-up?

Need a Hand?

A little help can add a lot of polish—or just save hours and headaches:

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Ann worked with us on an accelerated project... helping us ‘soup to nuts’ in defining our research objectives, methodology, survey design and ‘out of the box’ survey promotion ideas. She was a very fast learn, interacted beautifully with our client, and truly delivered on all commitments... exceeding expectations in a very short time period.

Bruce Scheer
Partner, CMO
MAARK