Articles by Query Group’s Ann Ray

Welcome!
You’ll find Articles’ Categories at the left, and a few favorites below.

Recent Additions

Pain vs. Pleasure in Product Decisions
Are you inferring when you could ask?
Coping with Political Polling Overload
Bookshelf: “Rocket Surgery Made Easy” for DIY Usability Testing
Analysis by Layers
Using Skips in Surveys

Top Tags

Benchmarks & trending Biased research CAPI & CATI Comments Customer satisfaction Data validation Developing surveys Import & export Incentives Market research Postcoding Response rates Risk Sampling Scales Service quality Statistics Usability Web surveys Writing questions

Perennial Favorites

Running a solid correlation
Stupid Excel data tricks
Understanding Chi Square
Can someone neither agree nor disagree?
Typical response rates
Creative password schemes

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Need a Hand?

A little help can add a lot of polish—or just save hours and headaches:

(206) 399-2344
info@querygroup.com

Ann worked with us on an accelerated project... helping us ‘soup to nuts’ in defining our research objectives, methodology, survey design and ‘out of the box’ survey promotion ideas. She was a very fast learn, interacted beautifully with our client, and truly delivered on all commitments... exceeding expectations in a very short time period.

Bruce Scheer
Partner, CMO
MAARK